The textual content of a successful website has to meet contradictory criteria. It shouldn't be too sparse, or Google search engines won't take it seriously. It shouldn't be too much either; otherwise, it won't be read. It should be enjoyable yet straightforward and to the point, as this will encourage users to spend more time on the site, which in turn will be rewarded by Google. The text should include many keywords to make it easier for Google to find, but not too many, as excessive keyword density can lead to penalties. The arrangement should be airy and well-organised, as it's easier to read, but not too spread out. Because users dislike scrolling down, they often skip reading the lower parts. Because of this, Google may consider the content not interesting enough and push the site back. It's a nightmare! Success requires thought, compromise, experimentation, and, of course, time. It won't work with hastily cobbled-together text with keywords thrown in at the end. When creating a website, we always write the textual content with the above in mind.